Forecheck Features to come in the future
Today SEO is much more than broken links or duplicate content. Our goal is to create a tool that gathers all information you need to find all problems and errors but also all opportunities. Also, you need precise and intelligent algorithms that consider all data. An example: A page is ranked on #25 for a keyword, but the keyword is not in the TITLE-Tag of that page. It would make sense to advise to put that keyword in the title. The Holistic view would first ask the following questions:
Is that keyword a relevant keyword and does it rank for other keywords?
Is that page really the best page for that keyword?
What bounce rate has that page?
To give advice that you would bet your life for is difficult. Even when you have all information you need to make an advice, who would really promise, that it will not only increase the rankings of that single page but also will not hurt other rankings, clicks or revenues.
Here is a short view on our future plans and the features to come:
SEO & SEA Data, Analysis and Reports
Back in 2012 Maile Ohye from Google said in a video: “Consider SEO an entire user experience, from marketing to conversion.” Since then, big changes have happened. Not only have the Penguin and Panda updates as well as the changes in the backlink algorithms of Google changed the way we think about SEO, but more and more SEO is part of the business and strategic decisions. Companies such as Amazon and Ebay have already run this way for many years: The SEO guys decide if a change on a website will or won’t be implemented as well as how it will be implemented. Not the designers, not the business developers, not the programmers – the SEO guys have the last word.
Go ahead and analyze Google with Forecheck and you will see a great deal of errors and problems. Why? Because Google doesn’t need SEO. They are one of the biggest brands. If you are a company that has such a successful brand and don’t need SEO, congratulations! But you might know that Google implements SEO tactics at times, and even they make mistakes. They have penalized themselves several times for braking SEO rules.
Therefore, don’t solely rely on your brand. SEO is part of your business and SEO can help increase your brand.
In short, SEO changes businesses and the way decisions are executed because SEO is so important. But let’s first sum up the future features of SEO:
Forecheck is unique with its onpage analysis, but we know that we are just scratching the surface. With a wide variety of functions and reports, we can deeply analyze the data, but still there is a lot that’s missing. Besides themes like Keyword Rankings, Backlinks, Analytics, Usability and Visualization, there is a great deal of additional data that we plan to add to Forecheck. Here are some examples so that you can see what we are working on:
- Compare Analyses: See the changes, the progress or increasing problems and the correlation to other key performance indicators. Also see changes of data like source code, content or link structure.
- URL and Folder Analysis: Which parameters are used and which values do they have? What impact do they have on other problems?
- Deeper Page Analysis like HTML problems, semantics, microformats, structure and many more page related analytics
- Microformat Analysis: Identifying and verifying microformats on a website
- Structure Analysis and the correlation of that data with the key performance indicators
- Universal Search Analysis: Analyzing elements like videos, pictures, microformats and their impact on search engine results
- Automatically importing and analyzing data from Google Webmaster Tools and web analytics data
- More text related analysis like WDF*IDF analysis, text potentialities
- More detailed onpage source code analysis
and many more things. Advancements and features are yet to come! By the way: Do you have an idea? Is something missing? You can report any problems, ideas or features in our Support Form!
SEA data is something that is mainly important for the keyword tracking. You need to know where your Ads are. This information is especially important when using AdWords. The combination of SEA tracking and SEO data will provide you with more information. The quality factor within Adwords is a form of SEO data. Correlating data from Adwords, SEO and Analytics can show you problems and opportunities. We are aware of this and we are in the course of implementing new features.
Keyword Rankings, Keyword Analysis, Keyword-related Optimizations
Keyword Rankings are already available in some of the tools out there. We have our own tool which we have used since 1997 and which has twice been completely rewritten. The
first version was part of the first SEO tool in Germany, RankIt!!. We are currently integrating this tool into Forecheck. However, we are going down a different path
than most of the tools. Other programs automatically track millions of keywords and show the ones which provide good rankings for your site. However, this is only a trifle of the
information that you need.
Keywords with bad or no rankings are also important. Understanding why some keywords work and others don’t enables you to correlate data and to understand what has to be optimized. That’s why you have to define a keyword list with the keywords where you, the website, should be found. The better the list, the better the data you get out of ranking data! Of course there are keywords which are more and less important, popular keywords with high
search volume and long tail keywords with little search volume but very good targeting regarding your target group. And obviously this has to be taken into account.
With more than a thousand SEO projects that we have executed since 1997, the keywords are the core, the roots and the basics of all SEO engagements. Be sure to understand how your target group searches. They search for solutions, answers to problems, needs and actions to perform as well as navigational search. Searching processes are complex, and depending on your website, finding the best keywords can be difficult. Forecheck will help you gather the rankings – in any language, search engine or country as well as localized searches for regional offerings.
The next task is the implementation of keyword-related analysis and optimization opportunities. But to find the best advice, you need all the data. As SEO webmasters, we rely on what Forecheck does. In general, we are skeptical when regarding advice that a software program provides. But with the right information and intelligent algorithms, you can really create unique suggestions for improvement and recommendations for action – just like we did with the 7 Rules for Duplicate Content that help you in analyzing the problem and finding the best solution for it.
Backlink data is available in various programs, but you will never get the whole picture from just one tool. You only get a portion of all the backlinks, and much of the data is outdated. This is frustrating because you need a complete and current picture of all the backlinks in order to find the problems and opportunities. For this you need reporting on all of the backlinks to your domain as well as those of your competition, and you must know whether or not they still exist.
We develop tools to gather backlinks from different sources to get the best backlink data. We know that creating our own crawling database would just create another database that does not give you the full data. Such a database will always be out of date and incomplete, except for the databases of the big search engines. That’s why we try to get data from many sources. And this data must be up to date. We are working on this task! We will keep you informed about future features in our blog and with the updates for Forecheck.
Please take a look at the external link report in Forecheck. With this you can not only analyze the external links of your domain, you can also analyze the link profile of any domain that has a link to your website. Links can be toxic, but do you really know which domain is toxic? This report will help you. Google not only analyzes the backlink profile of your domain, it also analyzes the profile of all outgoing external links of a domain. This provides a lot of information regarding a domain. Are there some links with money keywords as link texts? Do the external links relate to one context or various ones?
This report shows you that we are not only aware of backlinks, but that we have a great deal of experience as SEO consultants (dating back to 1997!) and we drink SEO like mother’s milk. Be curious about the future features that we will implement!
Web Analytics Data Correlation, Tracking Code Checker
Back in 2012 at a big exhibition we showed our solution Tracking Code Checker, which is a split-off from Forecheck. For many of the SEO projects that we had performed, incorrect tracking data was often an issue. Implementing the tracking code means that you implement the tracking snippets within your templates and everything works correctly. But tracking is more complex today.
If the tracking code is missing on just one page, you might receive incorrect data. But how can you find tracking code problems? Simple – analyze with Forecheck! There are different search functions in Forecheck that perform these functions. However, this doesn’t check to see if the tracking code is ok and what exactly that it tracks.
You can implement Event tracking, Download tracking, Mouse tracking and many other things. The web analytics tools today offer many possibilities. But how can you track your tracking? Do you exactly know what you track, how you track it and what has to be done when something has changed?
At the exhibition where we presented the Tracking Code Checker, we noticed that with large websites, people were aware of this problem. Therefore, we ran a test with Forecheck. The idea: We track the tracking code of every page and interpret it. This works with all web analytics systems. You track all of the events, parameters and other elements. You can compare two analyses and see the changes. Where are the problems? Where is the tracking data incomplete or incorrect? The tool is like a perfect Tracking Code Checker!
This is not necessarily an SEO issue, but wrong tracking data might lead to incorrect decisions, not only with SEO but also with other online marketing channels. It is the core problem for any website, and it’s imperative that you regularly check elements such as broken links and so forth. But there is no tool out there that does that. This is a feature of Forecheck that we know works but still needs time for finalization. So stay tuned, read our blog, use Forecheck and you will be updated!
Usability Analysis & Optimization
Usability signals were the most underrated ranking factors of search engines until around 2010. Around that time, social signals began to be discussed a lot. We ourselves developed search engine algorithms years ago and we understand search technology. It is obvious that the searchers themselves decide as to which results give the rights answers.
It is quite easy to track the user by clicking in the search engine results and tracking whether or not he comes back to the results after visiting a site and after what amount of time. These user signals can be estimated with bounce rate and session duration. Therefore, web analytics data must be correlated with other data. But this is just the first step. You need to find the reason why users are not spending more time on the site and why do they aren’t converting into leads or clients.
This is quite complex. We have already executed several tests implementing different technologies in Forecheck in order to produce more usability data. However, the SEO community is a long way off towards fully understanding what really happens when a user visits a website. A study from 2012 showed that a person needs less than two-tenths of a second to form a first impression of a website! Obviously some subjective optical impressions have a great impact on the decision, determining whether or not a user will stay on a website that he has never seen before. This is a reason why we engage ourselves in a great deal of Eye tracking and Mouse tracking technologies and how these technologies can help explain the processes that occur. This will lead to future features implemented and offered in Forecheck. But there is much more. And we will keep you posted!
Visualization, Charts, Graphs and more
Forecheck delivers data, but the more complex the data is, the more difficult it is to get the big picture. That is why Forecheck will produce more graphs and charts in the future. But this is not enough. In 2012 we did some experiments in visualizing a website. It was performed together with a university and students to create graphs that visualize information from websites such as errors and problems.
We even thought about a 3D model of website structures. In the end, we found some interesting results. For some themes, such graphs can be really helpful. But the most important thing is:
How can we create a graph that exactly details what you want to tell? There are several technologies out there which can be used for creating graphs and charts. But the technology and the type of
graph or chart depend on the question you ask or the results you want to state. Next, the basic technology is also a question. Do you want the results in Excel to create graphs on the fly?
Or is it better to create an SQL database and analyze the information as you like or offer some standard reports that can be configured? Another solution could be a business intelligence tool with
The decision is difficult, but we want to provide you with choices. Whether for a specific occasion you need standard charts, Excel charts or a business intelligence report with data from Forecheck, we want to give you this fully realized feature because Forecheck users have different requirements.
Do you have a special requirement or idea? Let us know. Take part and send us your feedback through our Support page.